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A Hummel Report Investigation

The Voice of Creativity

This week we are pleased to introduce a project that has been years in the making by our Director of Photography, Mike Rossi. The name - Facio - is Latin for create and through long form video interviews Mike has been able to elicit from artists: what it is that fuels their creativity.

SCRIPT

I’m Jim Hummel and we are pleased to introduce a new project that has been years in the making by our Director of Photography, Mike Rossi. Its name - Facio - is the Latin word for create and through long form video interviews Mike has been able to elicit from artists: what it is that fuels their creativity.
On a Saturday morning in a Boston hotel room, Mike Rossi is preparing to sit down with Glenn Kotche. Kotche is the longtime drummer for the band Wilco, which will be playing that night at Boston’s iconic Orpheum Theatre, just a few blocks away.
For more than a hour,  Rossi asks Kotche about his evolution as a musician, while videographer Brian Jennings captures it all. Rossi began his own career as a television videographer more than two decades ago, before leaving to start a portrait photography business; eventually he migrated back to video.
Kotche: ``There’s definitely a biological evolutionary element, you know, for so long rhythm - drumming - has been tied to dance, tied to a ceremonial aspect of early culture, that was a big part of it. You have feasts, whatever occasion,  celebration, there was always dance, rhythm, drums. We’re so used to it, it’s a part of us.’’
Rossi: ``The whole project is about inspiration and thought.’’
What you see in Facio is much different from what most people expect when they tune in or go online to watch a television show.
Rossi: ``It’s not entertainment. It was never mean to be entertainment TV - I’ve done entertainment TV and that’s fine if that’s what you’re trying to do. That is not what I set out to do in this project at all.  My goal in this show is to talk to a talent - we call them artists, and they are artists - talk to a talent and give them a platform where they’re unedited; where they look at me while I’m talking to them. And I ask them some pretty heavy questions, but they can respond, and their response goes from the beginning of that, to the end of that.’’
Among those Rossi has interviewed renowned glass artist John Simpson and blues guitarist Joe Louis Walker.  One of his early interviews was Bobby Whitlock, who played with Eric Clapton, the Rolling Stones and other prominent musicians during a five-decade musical career. Rossi wanted to know more about Whitlock’s musical and life journey.

Rossi: ``I’d go online. I’d go on You Tube and you just couldn’t find anything deep. You wouldn’t find anything deep, it was all surface stuff. It was all shallow. And it wasn’t his fault, it was the questions he was being asked. And everybody wanted to know: What’s it like being with Eric Clapton? Nobody cared what it was like for him, who co-created Derek and The Dominoes; nobody cared about that. They wanted to know about star power and wanted to know the dirt.’’

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